National Coalition Against Domestic Violence Partners with Santander Bank to Empower Survivors

National Coalition Against Domestic Violence Partners with Santander Bank to Empower Survivors

"In Someone Else's Shoes" Campaign Provides Important Resources to Survivors and Drives Awareness about Financial Abuse

The National Coalition Against Domestic Violence (NCADV) is proud to announce its partnership with Santander Bank on a new project focused on raising awareness about financial abuse and opportunities to empower survivors -- many of whom cite finances as the primary reason they cannot leave an abusive partner. The partnership kicked off with an immersive experience open to the public in New York City on October 3rd and 4th. The campaign also features access to financial literacy resources from NCADV and a microlending program from the National Network to End Domestic Violence (NNEDV).

Financial abuse is a common element of a larger pattern of power and control an abusive partner uses to dominate their victim. One study concluded that 94-99% of relationships where physical violence was perpetrated coincided with financial abuse, which involves maintaining control over financial resources, withholding access to money, or attempting to prevent a victim or survivor from working and/or attending school in an effort to create financial dependence as a means of control.

"Santander's 'In Someone Else's Shoes' campaign aims to shine a light on issues and people who don't always receive respect, and we invite the public to 'walk in the shoes' of others," said Maria Veltre, Santander's Chief Marketing Officer and US Head of Digital, Innovation and Payment Strategy. "Santander believes that all people deserve respect and starting this month we are committed to promoting financial independence for those affected by domestic violence." Veltre continued, "We are honored to partner with NCADV and NNEDV in a joint effort to drive awareness around financial abuse and help domestic violence survivors regain independence through tools and resources."

An Immersive, Interactive Experience in New York City Earlier This Month

Earlier this month, Santander Bank presented "In Someone Else's Shoes," an interactive exhibit spotlighting the financial hardships victims endure because of abuse. The stand-alone house was built in partnership with domestic violence and financial abuse experts, including NCADV, and gave guests a glimpse into the systemic and structural factors which enable abuse and make it difficult for victims to escape.

Online Financial Literacy Effort with NCADV

In partnership with NCADV, Santander Bank is introducing an online financial literacy program to assist victims facing financial struggles caused by domestic violence through webinars and continued education.

"Those affected by domestic violence may make several attempts to leave their abusers but may have no other options than to stay or return due to economic barriers," said Ruth Glenn, President and CEO of the NCADV. "With financial education, individuals have a better understanding of their rights and access to money and the financial resources that exist. We are pleased to join Santander Bank in this important effort to help domestic violence survivors."

Credit-Building Micro-Lending Program with NNEDV

In a commitment to serve domestic violence survivors and improve their credit scores, Santander Bank is also donating $200,000 through 2020 to The Independence Project, NNEDV's micro-lending program. The program allows applicants access to $100 loans for the sole purpose of credit-building and repair.

National Coalition Against Domestic Violence

The National Coalition Against Domestic Violence (NCADV) envisions a national culture in which we are all safe, empowered and free from domestic violence. Its mission is to lead, mobilize and raise voices to support efforts that demand a change of conditions that lead to domestic violence such as patriarchy, privilege, racism, sexism, and classism. NCADV is dedicated to supporting survivors and holding offenders accountable and supporting advocates. For more information about NCADV’s annual national domestic violence conference, visit For more information about NCADV, visit


Santander Bank
Santander Bank, N.A. is one of the country's largest retail and commercial banks with $74.2 billion in assets. With its corporate offices in Boston, the Bank's approximately 9,600 employees, over 600 branches, more than 2,000 ATMs and 2.1 million customers are principally located in Massachusetts, New Hampshire, Connecticut, Rhode Island, New York, New Jersey, Pennsylvania and Delaware. The Bank is a wholly-owned subsidiary of Madrid-based Banco Santander, S.A. (NYSE: SAN) - one of the most respected banking groups in the world with more than 125 million customers in the U.S., Europe, and Latin America. It is overseen by Santander Holdings USA, Inc., Banco Santander's intermediate holding company in the U.S. For more information on Santander Bank, please visit


Posted by Lynn Brewer-Muse at 06:00
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